“Azad” and “Emergency” Box Office Update: Slow Start on Day 1, Hopes for Day 2
This week, two major films were released at the box office: Ajay Devgn’s “Azad” and Kangana Ranaut’s “Emergency.” Both films had a sluggish first day, with average responses from audiences and critics. However, better performance is anticipated on the second day. Let’s analyze the Day 1 performance and Day 2 expectations for both films.
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Day 1 Performance: “Azad”
“Azad” managed to collect only ₹1.5 crore on its opening day. Despite offering tickets at ₹99, the film failed to make a significant impact. The presence of Ajay Devgn and new faces like Raja Thathani and Aman Thathani could not create much buzz. Due to limited promotions and low pre-release hype, the film had a poor opening.
The IMDb rating for the movie currently stands at 7.2, but only about 1,000 people have rated it. City-wise occupancy rates also paint a dismal picture:
- Mumbai: 10% (389 shows)
- Delhi: 9% (536 shows)
- Pune: 11% (130 shows)
- Bengaluru: 16% (86 shows)
- Hyderabad: 17% (69 shows)
- Chennai: 20% (10 shows)
In South India, the film showed slightly better results due to Pongal festivities, but in North India, it performed poorly. On Day 2, “Azad” is expected to collect around ₹1.5 crore again.
Day 1 Performance: “Emergency”
Compared to “Azad,” “Emergency” performed slightly better, earning ₹2.5 crore on its opening day. Kangana Ranaut’s direction and acting received appreciation from audiences and critics alike. The film also attracted viewers with its ₹99 ticket offer.
The film boasts an IMDb rating of 8.3, with nearly 3,500 reviews praising Kangana’s performance and the impactful portrayal of Indira Gandhi’s life.
City-wise occupancy rates for “Emergency” on Day 1 were as follows:
- Mumbai: 22% (457 shows)
- Delhi: 17% (662 shows)
- Pune: 31% (163 shows)
- Bengaluru: 60% (166 shows)
- Chennai: 61% (33 shows)
- Hyderabad: 40% (101 shows)
With some cities recording over 40% occupancy, “Emergency” shows promise for improved performance on Day 2.
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Day 2 Expectations: “Azad”
Morning shows for “Azad” recorded a mere 5.5% occupancy on Day 2:
- Afternoon: 9.5%
- Evening: 9.5%
The film is struggling to gain traction in major markets like Delhi, Mumbai, and Ahmedabad. A significant jump in collections is unlikely, and Day 2 earnings are expected to be around ₹1.5 crore.
Day 2 Expectations: “Emergency”
For “Emergency,” Day 2 occupancy improved compared to Day 1:
- Morning: 6%
- Afternoon: 21%
- Evening: 20%
Despite ticket prices increasing to ₹400-500, the film continues to attract viewers. Its performance in South Indian markets like Bengaluru, Chennai, and Hyderabad remains strong. “Emergency” is expected to collect approximately ₹3.75 crore on Day 2.
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Two-Day Total Collection:
- “Azad“: ₹1.5 crore on Day 1 + ₹1.5 crore (expected on Day 2) = ₹3 crore.
- “Emergency“: ₹2.5 crore on Day 1 + ₹3.75 crore (expected on Day 2) = ₹6.25 crore.
Conclusion:
“Azad” has had a weak performance so far, struggling to draw audiences. Meanwhile, “Emergency” has managed to gain traction due to strong content and Kangana Ranaut’s performance. However, both films will need to rely heavily on word-of-mouth publicity to sustain their box office run.
The coming weeks will reveal how far these films go.
