The Real Crisis of Cinema: The Game of Fake Box Office Collections and Manipulation
Today, as a true lover and audience of cinema, my heart feels shattered. The industry I wholeheartedly supported now feels difficult to even look at. It seems filmmakers and producers have forgotten the real essence of cinema in their pursuit of profits and fake show-offs.
Last week, a film with a budget of approximately ₹450 crores was released, and the events surrounding its box office collections have become a dark chapter in Indian cinema. Producers manipulated the film’s actual performance to such an extent that the audience’s trust in cinema has started to erode.
The Game of Budget and Manipulation
After investing in such a high-budget film, it was clear that producers were worried about recovering their money. However, the route they chose was far from ethical.
- Ticket prices were increased by ₹100-200 to artificially boost collections.
- Corporate bookings were arranged in multiplexes and theaters to create a “houseful” atmosphere.
- The film’s first-day collections were exaggerated to such an extent that they were reported as ₹186 crores worldwide, whereas the actual figures were between ₹70-75 crores.
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This manipulation was done primarily to surpass another major South Indian film, which had garnered ₹172 crores on its opening day. The extent of this dishonesty reflects how grave the situation has become for the industry.
Deceiving the Audience
The problem here is not whether the film was good or bad. The real issue lies in the producers’ dishonest intentions. Manipulations, fake numbers, and misleading the audience have started tarnishing the industry.
- First, increasing ticket prices unnecessarily burdened the audience.
- Then, fake posters and manipulated box office figures were released to claim “record-breaking” success.
- The audience was intentionally misled into believing the film was a blockbuster so they would feel compelled to watch it.
The Impact on Cinema’s Future
The practice of fake collections and manipulations is gradually hollowing out the essence of cinema.
- Loss of Trust: Repeatedly misleading the audience will result in a complete loss of trust in cinema.
- Harm to Genuine Cinema: Such actions harm films that genuinely focus on good content.
- Moral Decline of the Industry: This behavior by big-budget filmmakers is leading the industry toward moral degradation.
The Audience’s Pain
There was a time when the audience was genuinely excited about cinema. Watching a film was like celebrating an event. But now, that excitement is fading.
- Earlier, the audience themselves promoted good films.
- Today, fake collections and manipulations have left the audience unsure about whom to trust.
Watching all this unfold, it feels as if cinema is no longer about art or entertainment but has become merely a game of profit.
The Need to Accept Reality
The industry, instead of accepting its mistakes, keeps coming up with new excuses.
- Fake collections are justified with tall claims.
- Big posters and ads are created to mislead the audience.
- Constructive criticism is not accepted, and critics are often silenced.
Can Cinema Truly Be Saved?
Today, the biggest challenge facing cinema is not just content but also the dishonesty surrounding it.
- The audience must decide to support genuine cinema.
- Producers need to understand that fake collections and manipulations cannot sustain them in the long run.
To save cinema, it is essential to respect it. If this does not happen, the golden era of cinema might soon come to an end, as viewers completely lose faith in it.
Conclusion
As a film lover, witnessing this is deeply disheartening. I have always supported Indian cinema, but such practices are dangerous for its future.
What do you think? Shouldn’t the industry change its ways? Please share your thoughts with us.
