The Importance of Content and PR in the Film Industry
In the film industry, it is often seen that film producers release content, but people do not pay much attention to it. After that, makers have to spend money on PR (Public Relations) to make sure the film’s name reaches the audience. However, sometimes there are films whose luck is so good that their biggest PR is the audience itself. After the content is released, the public itself brings the film into discussions.
In 2025, some big Bollywood movies are set to be released, some of which are very special. One of them is Salman Khan’s film “Sikandar,” which marks the comeback of Bhai jaan. The film’s announcement video has already been released, and the public has liked it a lot. With just two and a half months left for the release, discussions about it have already started. Another film is “War 2,” where the casting of Hrithik Roshan and Jr. NTR alone has made it a hit. The hype around this film is so high that only the film makers can spoil it at the box office now.
The Hype Around War 2 and the Makers’ Issue
The hype around “War 2” is at such a level that if the makers wanted, they could have made it the biggest festival of the year. The public itself has been asking for the film’s teaser. But unfortunately, there hasn’t been any major teaser yet. It’s not that the filmmakers didn’t have anything to show. They could have just made a small announcement, perhaps a poster or a motion video with Hrithik Roshan and Jr. NTR’s names on it. If the makers had done this, the film’s hype would have increased even more.
Unexpected Hype: Ravi Kumar, Pushpa, and KGF
An example of unexpected hype is the film “Ravi Kumar,” which released its teaser two years ago, and its effect is still being felt. When people hear the name “Ravi Kumar,” they immediately know which film is being referred to. The hype for this film has reached the sky, and it teaches us that making a film is not enough; you also need to know how to sell it.
Similarly, the first teaser of Pushpa 2 is another great example. When it was released on Allu Arjun’s birthday in 2023, the response was overwhelming. And as we know, the film achieved tremendous success at the box office. Likewise, KGF 2 released its teaser a year ago, and it went viral worldwide.
The Wait for Krish 4 and the Loss of Hype
Now, let’s talk about “Krish 4.” This film has a huge impact on Hrithik Roshan’s career. It has been 12 years, but there has been no update on Krish 4. If the film’s makers had released a small audio on January 10th showing Krish’s mask, the public would have remembered that video for years. But in Bollywood, this often happens: the teasers are not presented in an effective way, which results in a loss of hype.
Another example is the announcement of Jailer 2. It didn’t include anything related to the storyline; only a small poster or video was shown. This was the right step for the film because it revived the memories of Rajinikanth’s Jailer in the audience’s minds. In the same way, if War 2 had released its teaser, the film’s hype could have increased even more.
The Public’s Connection is with the Actor, Not the Maker
The simple fact is that the public connects with the actor, not the filmmaker. If Hrithik Roshan or Jr. NTR stars in a film, the public doesn’t think about the filmmaker; they only think about the actor, and that’s why the anger is usually directed at the actor when something goes wrong.
Film Promotion Methods
Speaking of War 2, it is likely that there will be some major announcement on Jr. NTR’s birthday, May 20th. The public already knows what to expect. This is why South actors do great business pan-India, while Bollywood actors often fail to promote their films properly in the South.
Responsibility of Bollywood Makers
Bollywood filmmakers themselves are often careless about promoting their films. Simply making the film isn’t enough; it needs to be promoted as well. For example, the release date of Chhayawaz was postponed without any information, and there was no update on the content. If Bollywood wants to improve its standards, actors like Hrithik Roshan need to take it seriously and ensure the film reaches the public.
Final Question: Which Film Would You Like to Watch?
Now, a question for you: If you could watch one of the following films—War 2, Sikandar, or Ravi Kumar—which one would you choose?
Conclusion
Looking at the current state of Bollywood, it is clear that if the film industry is to survive, filmmakers need to connect better with the public and promote their films effectively. The hype for a film doesn’t just come from the content but also from how well the film is marketed.
